social direction

It’s both the easiest (and cheapest) platform out here AND the most time consuming so often it falls to the waist side when a brand doesn’t literally have the creative bandwidth to entertain, engage or educate their client base and devout followers — every single day. My strategic approach is never to come in and change BUT meet you with ideas, inquisitive questions and an enthusiastic energy for reimagining a brand's social message that resonates with new customers while rekindling connections with loyal ones.

EMAIL MARKETING

A weird, but true passion of mine. Self-taught and constantly observing digital consumer behaviors - to me, email is by far the most important platform for any brand, period. Yes you need a list of people to speak to but what you don’t need is to change up your strategies monthly, or learn a viral dance move or compete for likes and views - you just need to show up and be consistent and I can show you how. (And help grow that list of people too.) 

BRANDING

Storytelling, persona building- the Who/What/Where of marketing. Creating a narrative around the consumer and discovering their values/motives/interests - basically whatever could they be thinking about. Once you have these personas established (and truly believe in- super important detail) then all you need is the commitment to speak to them every single day. 

WEBSITE DESIGN

It’s your digital store front. It’s where you send your customers to convert their excitement for your brand into an action - and if you are really lucky, lots of repeat actions. Whether you use your website for awareness, even information, sign ups, product galleries or portfolio management - your website is what you use to educate/sell/showcase while you are busy doing the actual work.